譚仔上市 花姐贈興
參考答案：
- 譚仔國際採用了多品牌策略
「譚仔」及「三哥」各自有其忠實「擁躉」，由湯底、食材、調味料、品牌形象、餐廳佈置以至顧客服務等因素，「擁躉」會偏好兩者中的其中一個。因此，譚仔國際針對這些不同的市場區隔，塑造了「譚仔」及「三哥」兩個不同的品牌形象，讓不同偏好的「擁躉」能夠選擇，相比與合併品牌或終止任何一個品牌，維持兩個品牌有助取得更高市場份額。
Tam Jai International adopts the multi-branding strategy
TamJai and SamGor have their own loyal customers respectively while they would have their own preference on the soups, ingredients, seasonings, brandings, restaurant settings and customer services etc. Tam Jai International builds up brand image of TamJai and SamGor so that their loyal customers can choose from these two brands. Tam Jai International maintains higher percentage of market shares by retaining two brands other than merging two brands or terminating one of the brands.
- 淨利率反映盈利能力，方程式是稅前淨利 ÷ 銷貨 × 100%
淨利率是扣除所有成本和費用後的盈利能力，「譚仔」及「三哥」可以運用淨利率來比較他們的盈利能力。淨利率越高，盈利能力越強。
總資產周轉率反映管理效率，方程式是銷貨 ÷ 資產總額。
總資產周轉率量度企業運用資產賺取銷售收益的效率，「譚仔」及「三哥」可以運用總資產周轉率比較他們運用資產賺取銷售收益。比率越高，效率越高。
Net profit ratio reflects profitability, the formula is profit before tax / sales * 100%.
It indicates the profitability after deducting all costs and expenses. TamJai and SamGor can make use of net profit ratio to compare their profitability while higher the net profit ratio, greater the profitability.
Total asset turnover reflects management efficiency, the formula is sales / total assets. It indicates how does a company make use of its total assets to generate sales. TamJai and SamGor can make use of total asset turnover to compare how they make use of assets to generate sales revenue. Higher the total asset turnover, higher the efficiency.
水上樂園的浮動收費
- 介紹期
由於水上樂園處於介紹期這個階段的主要市場營銷目標是建立顧客對水上樂園的認知度，所以應多依賴廣告及促銷活動來鼓勵顧客前往水上樂園。
Introductory stage
Water World is now during the introductory stage while its primary marketing objective is to build up the awareness towards Water World by the customer. Hence, it needs to count on advertising and sales promotion to encourage customers visiting Water World.
- 易逝性
水上樂園為顧客帶來的體驗不可以儲存起來，留待日後使用。水上樂園需要透過在需求上作出協調，以解決服務易逝性的問題。
水上樂園採用動態定價系統，在繁忙時段上調門票收費(（例如週未及假日)），並於非繁忙時段提供折扣優惠(（例如平週日)），能有效將對價格較敏感的顧客由繁忙時段轉移到非繁忙時段。
Perishability
The experience brought by Water World to customers cannot be stored for future consumption. Water World needs to adjust the demand from customers in order to solve the problem resulted from perishability of services.
Water World will adopt dynamic pricing so that it will raise the ticket fees during peak hours (such as weekend and holiday) while it will offer discounts during non-peak hours (such as weekday) so that those price-sensitive customers would shift from peak hours to non-peak hours.
德州墮胎法嚇怕員工
- 在新的墮胎法通過後，德州的女性員工可能會擔心在嚴厲的禁止墮胎法下會很容易犯法，萌性離開德州找新工作或調職到其他州份的念頭，新的立法減少了德州的外部人選供應。
After passing the new legislation of abortion, female employees at Texas may worry that they would violate the law easily after stringent legislation of abortion has been adopted. They may try to find new jobs or rotate to other states so that the external supply of manpower would be greatly reduced at Texas.
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