Tam Jai International adopts the multi-branding strategy
TamJai and SamGor have their own loyal customers respectively while they would have their own preference on the soups, ingredients, seasonings, brandings, restaurant settings and customer services etc. Tam Jai International builds up brand image of TamJai and SamGor so that their loyal customers can choose from these two brands. Tam Jai International maintains higher percentage of market shares by retaining two brands other than merging two brands or terminating one of the brands.
- 淨利率反映盈利能力，方程式是稅前淨利 ÷ 銷貨 × 100%
總資產周轉率反映管理效率，方程式是銷貨 ÷ 資產總額。
Net profit ratio reflects profitability, the formula is profit before tax / sales * 100%.
It indicates the profitability after deducting all costs and expenses. TamJai and SamGor can make use of net profit ratio to compare their profitability while higher the net profit ratio, greater the profitability.
Total asset turnover reflects management efficiency, the formula is sales / total assets. It indicates how does a company make use of its total assets to generate sales. TamJai and SamGor can make use of total asset turnover to compare how they make use of assets to generate sales revenue. Higher the total asset turnover, higher the efficiency.
Water World is now during the introductory stage while its primary marketing objective is to build up the awareness towards Water World by the customer. Hence, it needs to count on advertising and sales promotion to encourage customers visiting Water World.
The experience brought by Water World to customers cannot be stored for future consumption. Water World needs to adjust the demand from customers in order to solve the problem resulted from perishability of services.
Water World will adopt dynamic pricing so that it will raise the ticket fees during peak hours (such as weekend and holiday) while it will offer discounts during non-peak hours (such as weekday) so that those price-sensitive customers would shift from peak hours to non-peak hours.
After passing the new legislation of abortion, female employees at Texas may worry that they would violate the law easily after stringent legislation of abortion has been adopted. They may try to find new jobs or rotate to other states so that the external supply of manpower would be greatly reduced at Texas.