4月2日雜誌 – “馬斯洛的需求層次理論”答案

Q1. 根據高恆((Cohen))的遊客分類法,分別指出各旅客最重視追求馬斯洛的需求層次理論中哪一個需求層次,並加以解釋。

Q1. According to Cohen’s tourist classification, state which level of Maslow’s hierarchy of needs theory match with each type of tourist concern the most.

答:
根據高恆的旅客分類,我們可以將不同類型的旅客與馬斯洛的需求層次理論進行配對並分析其較重視的需求層次如下:

  1. 旅行團群體旅客:
    旅行團群體旅客通常是以集體形式組織的旅行,他們可能更加重視安全需求和社交需求層次。 他們有較強的安全需求,關注整個行程的安全。而他們在社交需求方面,包括與同行者互動、建立群體關係和共同體驗等。
  2. 個別的群體旅客:
    個別的群體旅客指的是以小家庭或小群體為單位,一起進行旅行的人群,他們可能更加重視社交需求和尊重需求層次。 社交需求包括與同伴或家人的互動,建立更緊密的關係,而尊重需求則希望透過女約旅遊活動獲得他人的尊重和認可。
  3. 漫遊式旅客:
    漫遊式旅客獨自或少數人一起進行旅行,他們可能更加重視尊重需要和自我實現需要。 漫遊式旅客透過旅行建立自信心,以期望被別人尊重自己。 並透過旅行中的活動,滿足自我實現需求包括追求成長、激發潜能和實現目標。
  4. 探險式旅客:
    探險式旅客追求冒險、挑戰和探索,他們可能更加重視自尊需求和自我實現需求層次。 自尊需求包括個人對自己價值的認知、自信心和尊重他人的需求;而自我實現需求則代表追求突破自我和實現個人目標。

Answer:
According to Cohen’s tourist classification, different types of tourists can be matched with Maslow’s hierarchy of needs theory, and their emphasis on different levels of needs can be explained as follows:

  1. Package Tour Group:
    Package tour groups are usually organized in a collective form, and they may place more emphasis on safety needs and social needs. They have a strong need for safety and are concerned about the safety of the entire trip. In terms of social needs, they include interacting with fellow travelers, building group relationships, and experiencing together.
  2. Individual Group:
    Individual group tourists refer to small families or small groups traveling together, and they may place more emphasis on social needs and esteem needs. Social needs include interaction with companions or family members, building closer relationships, while esteem needs hope to gain respect and recognition from others through travel activities.
  3. Wanderer:
    Wanderers travel alone or in small groups, and they may place more emphasis on esteem needs and self-actualization needs. Wanderers build self-confidence through travel and expect to be respected by others. Through activities during their travels, they fulfill self-actualization needs, including pursuing personal growth, unleashing potential, and achieving personal goals.
  4. Explorer:
    Explorers seek adventure, challenges, and exploration during their travel, and they may place more emphasis on esteem needs and self-actualization needs. Esteem needs include personal recognition, self-confidence, and the need to respect others, while self-actualization needs represent the pursuit of self-transcendence and the achievement of personal goals.

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